59club Awards 2012
59club Rewards Excellence in the Golf Industry
59club, the totally independent golf analysis business that measures service at many of the leading golf venues in the country, has just hosted its third Annual Awards Ceremony to recognise ‘Service Excellence’ within golf throughout 2012. The ceremony held at The Belfry, was attended by most of the leading golf clubs, resorts and golf hotel groups in the UK.
The venues within the 59Club scheme, as a minimum, receive mystery ‘society/corporate golf day enquiry calls’ and ‘live green fee visits’ six times per year, ensuring that all ‘sales’ and ‘customer service’ standards are met and maintained across the entire year.
Stoke Park were winners in the Gold Flag Awards, The Best F&B Experience, Leading individual Golf Sales Performance- Emma Ansell, and placed Third in The Gold Flag – Ultimate Golf Experience.
Stoke Park won against stiff competition from some of the largest names in UK and world golf.
Chester King, Managing Director at Stoke Park said: “All the staff’s hard work and effort at Stoke Park has been recognised by our impressive haul of awards. To win these awards and be recognised by the industry is an incredible honour and is exactly where we want Stoke Park to be.”
Simon Wordsworth, a PGA Fellow Professional and founder of 59club, said: “We were recognising the excellence that is carried out day in day out at golf and leisure clubs across the UK. We launched the Gold and Silver Flag awards this year to highlight excellent service and standards, the venues that received them have really earnt the accolade as the tough criteria ensures success based on clear and specific evaluations only. Amongst others it gives credit for on-site dining options, on site accommodation options, retail space and custom fitting options, number of staff holding further education qualifications relating to the golf operation, practice facilities including long, short and putting, on-course service offerings such as powered vehicles and F&B, standard of changing rooms, on-course yardages and last but not least the standard of tournaments that a venue has previously held.”