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59club Awards 2013

59club Rewards Excellence in the Golf Industry

59club is a totally independent golf analysis business that measures service at many of the leading golf venues in the country. Every year it hosts a ceremony to recognise “Service Excellence” within golf throughout the year, this is attended by most of the leading golf clubs, resorts and golf hotel groups in the UK.

The venues within the 59Club scheme, as a minimum receive mystery ‘society/corporate golf day enquiry calls’ and ‘live green fee visits’ six times per year, ensuring that all ‘sales’ and ‘customer service’ standards are met and maintained across the entire year.

Golf Flag Awards:

We were awarded Gold Flags in two categories: Golf Resorts and Private Members Club. These was based on a criteria which s 60% attributed to the service that a venue delivers and 40% is allocated to the facility and other elements that the venue provides for its guests/members enjoyment. The measurement was comparable worldwide as an industry standard benchmark, ensuring those who earn these awards have a significant market advantage.

The ‘visit’ underpins the marking criteria, but an average of the four results from the main golfing season and the 40% allocation to the facilities will look at:

  • On-site dining options,
  • On-site accommodation options (resorts only),
  • Retail space,
  • Custom fitting options,
  • Number of staff holding further education qualifications relating to the golf operation,
  • Practise facilities including long, short and putting,
  • On-course service offerings such as powered vehicles and F&B,
  • Caddy services (resort only),
  • Standard of changing facilities,
  • On-course yardages,
  • Standard of tournaments,
  • Private Members facilities will also be assess on their level of communication, availability of members only tee time and participation of environmental accreditation schemes.

In 2012, Stoke Park won against stiff competition from some of the largest names in UK and world golf. Chester King, Managing Director at Stoke Park said: “All the staff’s hard work and effort at Stoke Park has been recognised by our impressive haul of awards. To win these awards and be recognised by the industry is an incredible honour and is exactly where we want Stoke Park to be.”